Chapter 158: A Billion Little Marketing Tactics
TL: Etude
The next morning, Jiang Qin was woken up by his alarm clock, his dormant spirit softly roused by a loud exclamation.
The warmth and softness of the winter bed made it difficult to get up, even for Jiang Qin.
Being the boss and still having to rise early seemed so unjust. Gritting his teeth, he mustered his willpower to get out of bed. After freshening up, he called out to his three roommates, inviting them for breakfast.
No need, Brother Jiang, I already reserved breakfast in a group order last night, Zhou Chao said proudly.
Ren Ziqiang chimed in with some English: me too.
Well, technology changes life, doesnt it?
Jiang Qin left the dormitory alone and had a quick breakfast at the cafeteria. By the time he came out, the groups morning deliveries had already begun.
A swarm of couriers in yellow hats entered the campus under the bright sunlight, weaving between buildings, delivering and checking orders.
Thanks to last nights countdown marketing campaign, there was a substantial number of orders that morning. Each tricycle was almost full, and a rough estimate showed that these orders constituted about seventy percent of the previous days total.
After the deliveries were completed, the couriers quickly dispersed. The bright yellow hats disappeared as swiftly as they had arrived, as if nothing had happened.
Yet, unseen to the eye, the first round of monetary exchanges had already taken place.
Jiang Qin stood on the college road, watching until the last yellow hat vanished from sight, then turned and headed to the Entrepreneurship Center.
Good morning, boss.
Good morning. Have you all had breakfast?
We have.
Great. The key to the day lies in the morning. Lets get to work. I cant wait to start making money!
Jiang Qin sat back in his chair with a contented smile, briefly lost in thought, then washed his face again to fully shake off the morning drowsiness.
He then asked Lu Xuemei to pause her current work and create a banner for the group buying homepage to report the first days sales to the entire school.
This data-driven presentation was also a brilliant form of advertising. Precise numbers were more reliable to the audience than flamboyant words. The ultimate decision to buy still depended on past sales data.
The most impactful data-driven marketing Jiang Qin had seen was Xiang Piao Piaos claim of selling seven hundred million cups a year, enough to circle the globe. Later, Red Can Herbal Tea slightly imitated this approach, both achieving remarkable results.
Lets celebrate the successful launch of our group buying platform, with over 5,000 orders!
Missed a zero, right? Jiang Qin quietly interjected from behind Lu Xuemei.
?
Lu Xuemei turned around, her ponytail swishing: I didnt miss anything. These are the numbers Su Nai gave me. Ive followed them to the letter, not a single discrepancy.
Jiang Qin stared at the computer screen for a while before coughing: Change a few words. Add a zero. Change 5,000 orders to 50,000 in sales. That sounds more exciting.
Ah? Isnt that deceiving people?
Jiang Qin crossed his arms and spoke softly, Count each can of cola as an order, each pack of instant noodles as an order, each slipper as an order, and the other slipper as another. It should add up to 50,000 in sales. Its not really deceiving, just a little marketing tactic to blur the lines between sales and order numbers.
Lu Xuemei pouted: Boss, the road youve traveled is full of pits. If you dont get rich, who will?
That adorable sarcasm is irresistible. Im almost tempted to dock your pay.
Ah? No, I refuse! Lu Xuemei quickly changed the number from 5,000 to 50,000.
Jiang Qin sat beside her: Have you seen instant noodle ads? A big chunk of beef duang falls into the bowl, but when you open the package, you cant even find a hair.
Aha
Xuemei, you should attend an advertising class when you have time. The true purpose of advertising is not to convey the truth, but to increase sales. Dont confuse the two concepts.
Lu Xuemei nodded thoughtfully, then quickly finished the banner and sent it to Su Nai, who replaced the homepage of the group buying website with it.
Meanwhile, Dong Wenhaos order sharing campaign officially began.
Simply put, it called for those who had made purchases through the group buying platform the previous day to share photos if possible, or their user experiences if not.
This served two purposes: to attract more unregistered users and to gather customer feedback for further optimization.
Boss, the enthusiasm for sharing orders is not very high.
Try awarding them titles. Give those with a high number of shared orders the title of Group Buying Expert. For even more shares, Group Buying Rich Second Generation, and for the most, Group Buying Tycoon!
Would that work?
It will definitely work for some people.
Su Nai and the tech team had already developed a reputation system and distributed various titles, which could now be utilized.
Subsequently, a user named Unremarkable Young Master Cao boldly declared on the forum, Im rich, so Ill go first, and started several order sharing posts.
With his lead, the group buying sharing page suddenly became active.
Jiang Qin, impressed, thought to himself that his unremarkable Cao had indeed arrived, drawn by the scent, and his influence was incredible.
Stretching, Jiang Qin turned back to his chair, looking over at Professor Yan sitting opposite him.
Professor Yan had come early in the morning to join the buzz, silently reading his newspaper, barely noticeable.
Professor, what tea are you drinking?
Maojian.
Maojian is a green tea, right? Green tea is good for reducing internal heat. Ive been feeling a bit overheated these past few days.
Jiang Qin picked up the teapot, refilled Professor Yans cup, and also poured himself one.
The dry winter air made it easy to get thirsty, and a cup of tea was just the thing to quench it.
Professor Yan also picked up his cup, sipping the tea while observing Jiang Qin, his eyes narrowed.
He had previously thought that Jiang Qin and Ye Ziqing were similarbold and energetic, with many common traits despite their gender differences. Thats why he had taken a particular liking to Jiang Qins project, helping him solve the office problem and even writing an introduction letter for him.
But now, he realized his initial impression was wrong.
When Ye Ziqing made decisions, her expression was serious, and she was resolute and efficient, appearing very professional. However, many of her actions were too presumptive and out of touch with reality.
Jiang Qin, on the other hand, seemed frivolous, but each of his decisions had a deeper meaning.
The ability to articulate the reason behind your actions is crucial. If you can explain it clearly, it means you firmly control the direction of the endeavor without deviation.
But if you cant, it means even you are lost.
When a leader is directionless, just trying to take it one step at a time, the fate of the flock becomes quite predictable.
Before he started visiting the hotspots, Professor Yan had occasionally stopped by Room 208 and found Jiang Qins team extremely efficient, hitting the target with every strategy and task. He considered it Jiang Qins good fortune.
But when he became a regular in Room 208, and observed Jiang Qins various arrangements, he understood that the teams high efficiency was just an auxiliary factor. The core of the team and the project had always been Jiang Qins precise decision-making.
Using the dormitory aunties as delivery stations and coordinating with the first snowfall, the plan was watertight.
He heard that Jiang Qin had even considered the possibility of no orders on the first day, still ensuring the delivery staff received adequate wages, instructing them to make rounds even without orders.
Was it a coincidence that everything aligned so perfectly? No, it was orchestrated.
But to orchestrate such a feat, one must have the vision to see through the interplay of heaven, earth, and humanity.
If Ye Ziqing had even a quarter, no, even a third of Jiang Qins acumen, Juihui Group Buying might not have suffered such a crushing defeat.
The gap is too wide
Professor Yan sighed quietly, his attention returning to his newspaper.
At eleven in the morning, the cold wind outside intensified.
None in Room 208 wanted to go out for lunch, so they collectively decided to experience the group buying delivery service.
Jiang Qin ordered a Golden Soup Fatty Beef for himself and Professor Yan. The slurping sounds in the office were incessant and cheerful.
Everyones faces were flushed, some even sweating from the heat of the meal.
Having experienced loneliness while working and living alone in Shenzhen in his past life, Jiang Qin cherished the communal dining atmosphere, finding it particularly satisfying.
Once this marketing peak is over, we could place a big electric pot in Room 207. Regularly having hot pot in the office would be nice.
Professor Yan frowned: You cannot misuse public resources!
Jiang Qin was taken aback: Its just a suggestion, Professor. By the way, do you prefer oil or sauce with your hot pot?
Sauce, I suppose.
Lanlan, take note. Professor Yan likes sauce. Prepare the tastiest sauce for him when we have hot pot in Room 207!
Professor Yan:
Jiang Qin turned again: Professor, can you eat spicy food?
No, it causes internal heat.
Lanlan, another note. When buying the pot, make sure its a yuanyang (dual-flavor) pot. The Professor cant eat spicy, so prepare the freshest broth for him!
Wei Lanlan immediately nodded: Got it, boss. Its in the memo!
After a moment of silence, Professor Yan coughed: I am, after all, the supervisor of the Entrepreneurship Center. You should tone it down a bit, Jiang Qin.
Jiang Qin chuckled and turned to Dong Wenhao: Old Dong, I remember you have a special homemade sauce that even Wen Jinrui couldnt stop raving about?
Professor Yans throat moved slightly:
Boss, Old Dongs homemade sauce is indeed amazing, incredibly fragrant.
Professor, care to try Dongs special sauce?
Professor Yan didnt agree, but he didnt refuse either. He simply lifted his newspaper, silently continuing to read.
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